Eddie Bauer

Winter 2020

Born in 1899, Eddie Bauer's upbringing in the Pacific Northwest laid the foundation for a lifelong commitment to exploration and outdoor adventure. The Eddie Bauer Winter campaign aimed to capture the essence of the brand’s rich heritage and showcase the adventurous spirit that defines Eddie Bauer. Set against the stunning backdrop of Coast Mountain glaciers in Garibaldi Provincial Park, Canada, the campaign’s art direction pays homage to the brand’s exploration roots. Navigating extreme conditions akin to an arctic trek, every detail, from locations to models and composition, was seamlessly aligned with Eddie Bauer's vision.