Rise

Creative Strategy & Branding Design

Branding for filmmaker and playwright Lin-Manuel Miranda’s latest initiative RISE Theatre Directory — a platform dedicated to increasing visibility for underrepresented groups in the theatre industry. Working closely with Lin-Manuel Miranda, his board of directors and We The Roses, we initiated the project with a series of strategic brand workshops. These sessions established the foundation for RISE's comprehensive branding. It encompassed a unique logomark, typography, a thoughtfully curated colour palette, and a strategic approach to photography and design. These components were seamlessly incorporated across multiple platforms, such as RISE's website, social media channels, and public service announcements. Through our collaborative efforts, we ensured that every facet of the branding resonated with RISE's dedication to driving change.