Decade

Denim For Life

Decade creates clothing that defies time — from great fits and slow fashion, to longer wear for a healthier planet. Setting their own pace is an act of resistance and rebellion against fast fashion. Pushing aside transient trends and the pressure to keep up with commercial cycles, it became clear that Decade’s founders have the agency to create their own rules. The result of our collaboration was an evergreen photo campaign that speak to Decade’s pace, longevity and sustainability — plus the permission to do you, boo.