Aldo

Perfect Pair, Fall Winter 2014

Designed to celebrate personal style, the Fall Winter 2014 campaign depicts what Aldo stands for by showing who Aldo is: the perfect pair. The campaign created a connection between Aldo and its customers with the message that no matter what your style, you and Aldo are the perfect pair. The visuals, copy and film components of the campaign worked in tandem to present this message with a sophisticated and personal approach with the #PerfectPair hashtag acting as the common thread across all channels.