Bring The Future To Light

As part of the North American Nike Campaign to revive the cultural caché of Air Max, I art directed a series of images and videos for the launch of Air Max Day. The Air Max campaign featuring multimedia artist Will Selviz was rolled out across North America at Nike and Foot Locker stores, online at and on their social media channels. The concept was centred on the idea ‘Bring The Future To Light’ — discovering and accelerating the unseen ideas that have the power to change sneaker culture.


  • Art Director Reanna Evoy
  • Photographer Conor Cunningham
  • Stylist Leila Bani
  • Hair & Makeup Christopher Deagle
  • DOP The Pool Service
  • Production Design Hank Mann
  • Sets & Props Freddy Harder, Lauren Barrufa
  • Production Blue-Amber